GTM and AI Insights
The Hidden Cost of Not Adopting GenAI in Your GTM Team
Delaying genAI in your GTM organization raises cost-to-grow, slows personalization and learning, and wastes top talent. Small and mid-sized SaaS companies gain outsized leverage by adopting focused, practical genAI workflows.
Matt Edwards · 3/30/2026
Stop Guessing: Use AI to Evaluate Pipeline Quality at Scale
Stop relying on gut—use AI to score pipeline quality at scale. Define what 'good' looks like, generate AI deal health scores, make reviews action-oriented, and retrain the model with wins and losses.
Matt Edwards · 3/23/2026
What's Broken in Today's Sales Model
The traditional sales model—manual outreach, gut-feel forecasting, and generic messaging—is failing. AI-assisted selling scales personalization, learns in real time, and frees reps to focus on closing.
Matt Edwards · 3/16/2026
The Viability of OpenClaw for Business Applications: Promising Future, Present-Day Cautions
OpenClaw offers an exciting AI-native approach to orchestrating workflows, but today it still has security, compliance, and operational gaps that make it better suited for experimentation than mission-critical production deployments.
Matt Edwards · 3/9/2026
Keeping Rep Quotas Simple: Designing 2026 Plans Your Reps Can Calculate in Their Heads
Design comp plans your reps can do the napkin math on: one-line rules that boost clarity, trust, and faster decision-making. This framework and playbook show how to build simple, effective 2026 sales plans without losing control.
Matt Edwards · 3/9/2026
How SaaS CEOs Should Use GenAI to Supercharge Sales Team Efficiency
Generative AI can be a disciplined enabler for SaaS sales teams when used as an assistant to remove admin friction, improve outbound relevance, and sharpen forecasting. Start with focused 90-day pilots, clear guardrails, and measurable workflows to see fast ROI.
Matt Edwards · 3/1/2026
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